Infinity Blue
Collection:CSM Museum & Study Collection
Date: 2025
Artist: Emily Gubbay
Dimensions:
1. Jeans sample: 800 × 350 mm (80 × 35 cm)
2. Pigment sample: Mount: 100 × 100 mm (10 × 10 cm)
3. Research book: 145 × 210 mm (14.5 × 21 cm)
Medium: 1. Jeans from Blackhorse Lane Ateliers and printed with pigment recovered from their own denim factory waste
2. Recovered indigo pigment
3. Research book printed on recycled paper and cover screen-printed with recovered indigo pigment
Object number: T.2025.50.CC.1-3
Description1. Jeans sample
2. Pigment sample
3. Research book
Infinity Blue is a circular colour-sharing system that recovers synthetic indigo from denim waste.
Description from the artist:
Using a natural process that is free of harsh chemicals, Infinity Blue transforms waste denim into a sustainable source of indigo.
Each year, 2 million tonnes of denim are discarded globally - enough to dye 5 years' worth of the industry's denim production. By recovering pigment from this waste, Infinity Blue has the potential to replace the 50,000 tonnes of synthetic indigo currently produced annually, reducing the need for virgin dye production. By sourcing colour from waste, Infinity Blue challenges us to see the value in what we discard and envision a future where colour is shared and endlessly reusable.
In collaboration with Blackhorse Lane Ateliers, London's only selvedge denim maker, the
screen-printed jeans are printed with indigo extracted from 50g of their denim factory
off-cuts - showcasing the circular potential of indigo colour recovery.
2. Pigment sample
3. Research book
Infinity Blue is a circular colour-sharing system that recovers synthetic indigo from denim waste.
Description from the artist:
Using a natural process that is free of harsh chemicals, Infinity Blue transforms waste denim into a sustainable source of indigo.
Each year, 2 million tonnes of denim are discarded globally - enough to dye 5 years' worth of the industry's denim production. By recovering pigment from this waste, Infinity Blue has the potential to replace the 50,000 tonnes of synthetic indigo currently produced annually, reducing the need for virgin dye production. By sourcing colour from waste, Infinity Blue challenges us to see the value in what we discard and envision a future where colour is shared and endlessly reusable.
In collaboration with Blackhorse Lane Ateliers, London's only selvedge denim maker, the
screen-printed jeans are printed with indigo extracted from 50g of their denim factory
off-cuts - showcasing the circular potential of indigo colour recovery.