Fish Bait
Collection:UAL Art Collection
Date: 2024
Artist: Zoe Lowdermilk Oppenheim
Dimensions:
27.5cm x 33.5cm x 30cm
Medium: Handmade Boxes and Mixed Media
Object number: UAC 1144
See Also
DescriptionZoe Lowdermilk Oppenheim studied MA Graphic Communications at Central Saint Martins. She says:
Imagine starting a graphic design course, eager to learn, only to find an uninspiring reading list full of dense, convoluted texts. As part of the Goldfish Generation, accustomed to constant digital content, this feels especially daunting. To counter this, I created Fish Bait. Fish Bait is an anthology that rewrites six visually dense academic texts from MA GCD’s reading list. Translating them into interactive, engaging and object-oriented forms, each handmade box contains unique content that challenges the constraints of traditional academia, breaking expectations of how education and ideas can be shared. It reintroduces a sense of playfulness and curiosity into learning by incorporating interactivity and tactile experiences.
Imagine starting a graphic design course, eager to learn, only to find an uninspiring reading list full of dense, convoluted texts. As part of the Goldfish Generation, accustomed to constant digital content, this feels especially daunting. To counter this, I created Fish Bait. Fish Bait is an anthology that rewrites six visually dense academic texts from MA GCD’s reading list. Translating them into interactive, engaging and object-oriented forms, each handmade box contains unique content that challenges the constraints of traditional academia, breaking expectations of how education and ideas can be shared. It reintroduces a sense of playfulness and curiosity into learning by incorporating interactivity and tactile experiences.