The Message You Don't Want to Miss
Collection:UAL Art Collection
Date: 2024
Artist: Xinyu Liu
Dimensions:
1 minute 49 seconds
Medium: Video installation, 4k with sound
Object number: UAC 1140
See Also
DescriptionXinyu studied MA Fine Art: Computational Arts at Camberwell College of Arts, she says: My current practice examines marketing ethics and media literacy through the lenses of advertising and journalism, with a primary focus on attention theft. Attention is a scarce commodity in the digital age. As we are inundated with vast amounts of information online every day, digital platforms and media have entered a race to capture our limited attention through various means. Marketers increasingly lean towards creative covert marketing activities, which can sometimes devolve into unethical practices. Native advertising, advertorials, and sponsored content are embedded everywhere on the internet, causing frequent distractions or making many viewers unaware they are looking at an advertisement to begin with. The work starts with a serious news report and gradually evolves into a frenzy of advertising.