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Worth 100 Women
Collection:CSM Museum & Study Collection
Date: January 2021
Artist: Farida Walid Eltigi
Dimensions:
297 × 210 mm (29.7 × 21 cm)
Medium: Ink, Adobe Illustrator and Photoshop
Object number: GD.2021.57.CC.1-45
DescriptionDescription by designer:
In the poster series, Worth 100 women, I tackled the misrepresentation of Egyptian women and how through design, stereotypes, social stigmas, and inaccurate imagery can be broken, and instead, a raw depiction can be established. The series here exists to renew the imagery of Egyptian women through a large depiction of the generation of young Egyptian women today. Upon closer look, the viewer can read the guiding text and the concept of Worth 100 women. I was informed greatly by Edward Said's theory of Orientalism. Though he discusses this theory in the context of the western world, I also looked at the domestic issues that the Egyptian woman faces daily. Each portrait is a celebration of the diversity, individuality, and various characters of each woman. As women walk past this project, they would hopefully feel less intimidated in the women's unfriendly environment of the street. The project celebrates every kind of Egyptian woman, and to see themselves displayed in an empowering way would hopefully encourage them to dress and exist as freely as they choose. Additionally, this project would aid in popularizing the term “Worth 100 women" b meet set, against the current common phrase; "Worth 100 men" b meet rajil .
In the poster series, Worth 100 women, I tackled the misrepresentation of Egyptian women and how through design, stereotypes, social stigmas, and inaccurate imagery can be broken, and instead, a raw depiction can be established. The series here exists to renew the imagery of Egyptian women through a large depiction of the generation of young Egyptian women today. Upon closer look, the viewer can read the guiding text and the concept of Worth 100 women. I was informed greatly by Edward Said's theory of Orientalism. Though he discusses this theory in the context of the western world, I also looked at the domestic issues that the Egyptian woman faces daily. Each portrait is a celebration of the diversity, individuality, and various characters of each woman. As women walk past this project, they would hopefully feel less intimidated in the women's unfriendly environment of the street. The project celebrates every kind of Egyptian woman, and to see themselves displayed in an empowering way would hopefully encourage them to dress and exist as freely as they choose. Additionally, this project would aid in popularizing the term “Worth 100 women" b meet set, against the current common phrase; "Worth 100 men" b meet rajil .